My name is Carolina Hernández, a UX designer who loves to do research in order to create intuitive interfaces and delightful user experiences.
Ever since I can remember, I have enjoyed design in many different forms. But it was while pursuing an undergraduate degree in business, that I discovered user-centric design. We were studying oxo’s case study and their ability to create products that would be useful for different age groups. In a business degree context, I was taught this was how companies created competitive advantages. But what stuck with me was the process of understanding users in order to build them products to improve their quality of life.
I then continued to research and discovered IDEO. I read of the many cases in which putting users first ensured that the solutions were truly impactful. And it was then that I fell in love with the design thinking process. I deeply believe it’s my path to help tackle the problems our generation is currently facing.
Also, I've been helping companies with digital products grow for the past 6 years on the HR and sales teams. I have a true passion for technology and understanding humans, and I have been lucky to find in the UX field the perfect intersection between all my interests.